In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and. Brandscapes: architecture in the experience economy. [Anna Klingmann] — “In the twenty-first century, we must learn to look at cities not as skylines but as. Request PDF on ResearchGate | On Mar 1, , Stephen V Ward and others published Brandscapes: Architecture in the Experience Economy.
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From product to brand ; From need to desire ; From performance to experience ; From plan to choreography ; From program to ambience ; From impact to contact ; From function to form ; From commodity to catalyst ; From physical to human context ; From object to subject — Razvan Zamfira rated it it was amazing Nov 25, No trivia or quizzes yet.
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Anna added it Feb 24, Architecture in the Experience Economy. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes.
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Brandscapes: Architecture in the Experience Economy by Anna Klingmann
Iben rated it liked it Nov 13, When architecture brings brandzcapes ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.
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Brandscapes: Architecture in the experience economy
Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Xrchitecture, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Linked Data More info about Linked Data.
Write a review Rate this item: Anna Klingmann, an architect and critic, is the founder and principal of KL! Apr 12, Ian rated it really liked it.
Brandscapes : architecture in the experience economy
Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada’s superstar-architect-designed shopping epicenters and the banalities of Niketown. Urmila Bahirwal added it Sep 23, Lisamariamarchi is currently reading it Sep 14, Brad VanAuken rated it it was amazing Apr 09, Architecture as a catalyst for urban renewal ; Architecture as brand equity ; Architecture as spectacle — 9.
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