Free Essay: INNOVATION AT [pic]: Thinking Outside the Shoe Box CASE ANALYSIS I. Problem What uniting mechanism can Timberland. Innovation at Timberland: thinking outside the shoebox. Reference no. . Add to My Bookmarks Export citation. Innovation at Timberland: thinking. Subject category: Strategy and General Management. Thumbnail image for 9- S INNOVATION AT TIMBERLAND: THINKING OUTSIDE THE SHOE BOX.

Author: Miktilar Vuk
Country: Benin
Language: English (Spanish)
Genre: Love
Published (Last): 20 June 2015
Pages: 463
PDF File Size: 10.78 Mb
ePub File Size: 8.80 Mb
ISBN: 374-8-93767-259-5
Downloads: 97961
Price: Free* [*Free Regsitration Required]
Uploader: Melkree

In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.

Thinking Outside the Shoe Box stored data in a database on girth, width, and length for many different size populations i. A direct attach bonding process fused soles to leather uppers without stitching, producing one of innovatiin first truly waterproof boots.

Wear them in different ways, for different occasions. During the understand phase, members would conduct market research, and define the problem.

Product details

Their first task was to develop an initial list of projects and present them to Swartz and Pucker at a steering committee meeting for approval. I wanted to appeal to the greatness inside our people. Cite View Details Educators Purchase. My grandfather built the boot, my father built the brand—what was I left to do?

One iF member commented: Bycollege kids on almost every New England campus had traded in their felt lined pack boots for workboots. Once you finished the case analysis, time line of the events and other critical details. All new concepts were tracked on a dashboard that identified where each project fell within the four phase process, its likelihood of success, projected resources, and its impact on the in-line teams.

He insisted that invention took longer. The 2 Timberland internal company documents. To serve these markets, the in-line teams created new products every year of which made it to the line. By working together on service projects at company meetings, people from different groups built relationships and shared ideas. Even during the financial difficulties, Timberland held steadfast in its commitment to service. Time line also provides an insight into the progressive challenges the company is facing in the case study.


The push for segmented products forced the in-line teams to create more fashion products and made it very difficult for designers to come up with functional inventions. Cite View Details Purchase.

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. All fields Reference no. PreciseFit One early steering committee directive was for iF to look into the broad issue of improving shoe fit while reducing complexity in the shoe sizing process, which could mean significant efficiency gains, service improvement, and enhanced margins.

Sculpted Super Structure Upper—Each rib of the structure wraps itself around the foot in critical areas to ensure that the foot is held in place during static and dynamic conditions.

He warned Pucker that none of these questions were being asked and suggested the focus had shifted too heavily towards fashion. Organizational qualms surfaced at the start.

There has also been discussion about taking people out of IF and putting them on the in-line teams to manage integration. The company worked with its contract manufacturers globally, including those in China and Vietnam to ensure they met high standards. Fashion products could bring in quick profits, but functionally driven products invented to solve consumer problems required more time to cultivate.

Ken Pucker and the executive group had their own discussions about the relationship between iF and the rest of Timberland. This has impacted our overall productivity and delayed the realization of our vision.

They had not done enough to facilitate innovation within the mainstream in-line teams.

Please find below the full details of the product you clicked a link to view. Travel Gear The steering committee gave its first approval to a project that aimed to address the common dilemma travelers face when deciding how many shoes to pack. The approach of a new year gave them a chance to reflect on progress made and consider opportunities ahead.

Ken Pucker, an operations executive, moved up to become COO. There is never any guarantee that what we take on is ever going to work in the marketplace.


The team had to convince those in the mainstream business to accept their new ideas and integrate them back into the product line. Put on Hydrosok, if needed. The teaching note helps explain teaching objectives of the case, including lessons on how to manage the growth and evolution of not-for-profit social enterprises, and how to pursue even bigger societal change.

Innovation at Timberland: Thinking Outside the Shoe Box [10 Steps] Case Study Analysis & Solution

Thinking Outside the Shoe Box had all the same parameters, same thickness and bevels, but they came up with something that was much cooler. Thinking Outside the Shoe Box The business that iF is in is high risk, time consuming, and resource intensive.

The next step is organizing thinkinv solution based on the requirement of the case. Refine the central problem the protagonist is facing in tjinking case and how it relates to the HBR fundamentals on the topic. Clark brought his concerns to Pucker: To satisfy the need for capacity and development expertise, Timberland added production to factories in the Far East. The 3 Big Ideas Nathan Swartz started his bootmaking career as an apprentice stitcher in You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.

Both iF and in-line members agreed that Travel Gear offered lessons about managing the innovation and integration process. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. After three years, it looked as though iF had successfully transitioned a major systems project to the mainstream. Implementation framework differentiates good case study solutions from great case study solutions.

Product details Share this page: